OFFICEUS CHRISTENS THE FIRST FLOATING GUGGENHEIM MUSEUM-FREEPORT TO CONNECT HELSINKI WITH TALLINN AND ST. PETERSBURG
Committed to far-reaching cultural, educational, and economic benefits for the Gulf of Finland Growth Triangle, the design of the traveling museum supports the cities of Helsinki, Tallinn and St. Petersburg and establishes a new metropolitan region which operates beyond the existing national borders. Guggenheim Cruises operates as a freeport art storage facility at the same time as a museum.
With a capacity of up to 5,000 travellers, collectors, and art handlers, the Museum-Freeport cruise ship allows visitors to experience art in a new form. With special performance spaces, outdoor sculpture decks and humidity-controlled storage galleries, Guggenheim Cruises allows ways of participation and engagement as never seen before. Traveling in a triangle between Helsinki, Tallinn, and St. Petersburg, cruises last between 3 and 13 hours. Visitors and audience can enjoy the Guggenheim Helsinki Museum cruise ship for various curated journeys. With dynamic and performative exhibitions in the floating Guggenheim, the trip becomes a unique experience over time.
As a freeport, the cruise ship is able to store unique pieces of art under extreme security parameters. According to The Economist, freeports offer unmatched attractions to Ultra-High-Net-Worth-Individuals investing in the art market: “security and confidentiality, not much scrutiny, the ability for owners to hide behind nominees, and an array of tax advantages. This special treatment is possible because goods in freeports are technically in transit.” Guggenheim Cruises turns this advantage of the freeport into a win-win situation for both the investor and the museum visitor by transforming the high-performance storage spaces into an entirely new art-viewing spectacle. Such an alignment of interests will benefit the region more broadly, as the items can be temporarily lent to host countries without invalidating their tax exempt status, thus allowing collectors to also support local institutions more conveniently.